Sales & Operations
Automate order intake across every channel
Chefs and kitchens are slammed—no one has time to learn another ordering app. In this industry, the customer is king, and they should be able to place orders however they want, without added friction.
Great service starts with having the time to actually serve. Burnt processes orders from emails, texts, voicemails, WhatsApp and phone calls with 99.99% accuracy—no manual entry, no costly mistakes. Orders flow straight into your system, freeing your team to focus on what matters most: your customers.
99.99% order accuracy
80% less admin time
3x order capacity
How it works
Multi-channel order intake
Handles orders from anywhere
Processes orders automatically from emails, text messages, voicemails and phone calls. Your customers reach out however they want—the agent handles the rest.
Intelligent SKU matching
Understands your products
Handles complex SKU variations, seasonal changes and product substitutions. Whether customers say "large shrimp" or "16-20 count," the agent knows exactly what they mean.
Live inventory checks
Real-time inventory status
Burnt checks on-hand inventory in real time and recommends the right substitutions when an item is short, keeping orders accurate and kitchens covered, so you never miss a sale.
Real-time system updates
Syncs with your ERP instantly
Orders flow directly into your system with no manual entry. Inventory updates in real-time, and your team gets notified of any exceptions that need attention.
Customer-specific intelligence
Catches errors before they happen
Burnt's AI builds a deep, adaptive memory for every customer—learning their shorthands, order quirks, preferred specs and purchasing rhythms. It continuously refines its understanding, ensuring every order is interpreted with precision and posted exactly as expected.
Smart exception handling
Routes complex requests to your team
When an order needs human judgment—special pricing, unusual requests, urgent deliveries—the agent knows when to hand it off. Your team handles strategy, not data entry.
Customer communication
Keeps customers in the loop
Automatically confirms orders, provides updates and answers common questions. Your customers get immediate responses while your team focuses on more important conversations.
Everything you need for operations
Language support
Processes orders in every language for international customers.
Custom workflows
Adapts to your unique ordering processes and business rules.
Priority routing
Automatically identifies and escalates urgent or high-value orders.
Order tracking
Provides visibility into order status from intake to fulfillment.
Reporting & analytics
Track order volume, processing times and accuracy metrics.
Voice recognition
Converts voicemails and phone calls into structured order data.
Batch processing
Handles high-volume order periods without slowing down.
Audit logs
Complete record of every order, change and approval for compliance.
Sales app
Empower your field team with real-time intelligence
Give your sales team a mobile app that turns every customer interaction into an opportunity. From placing orders on-site to identifying at-risk accounts, your team has everything they need to drive growth—right in their pocket.
Close deals faster with order placement and quotes
Expand your customer base with prospecting tools
Protect revenue by catching churn signals early
Make data-driven decisions with live customer analytics
Let your team focus on customers. We’ll handle the rest.
Get a personalized walkthrough of how the Sales & Operations Agent handles your specific order workflows and integrates with your systems.
Built for the nuances of food distribution
Food distribution doesn't run on standardized terms or clean data. Burnt's AI understands the language, specs and unwritten rules that make this industry unique—from regional product terminology to customer shorthand that's evolved over decades of relationships.
Product-specific shorthand
Understands how different chefs may order the same 16 / 20 shrimp in different ways.
Regional terminology
Recognizes all the different terms, both language/region specific for the same ingredients.
Preference tracking
Knows each customer's preferred suppliers, grades and specifications.
Integrations
Fits perfectly into your existing systems
Burnt connects seamlessly to your ERP, accounting software and existing workflows. No ripping and replacing—we fit into how you already work. During implementation, we map your systems and ensure everything flows smoothly.
Integrates with most ERPs and accounting platforms
Syncs with your existing inventory management
Works with your customer communication tools
Connects to your reporting and analytics systems
Custom integrations for unique tech stacks
Frequently asked questions
Most customers are live in 1–2 weeks and begin seeing value immediately.
For more complex environments — such as legacy ERPs, custom workflows, or integrations outside the initial scope — implementation can extend to 30–60 days. We typically break this into phases so you see value early while deeper integrations are completed in parallel.
Burnt supports all major order channels, including:
- Email (PDFs, inline emails, attachments)
- Phone and voicemail (via transcription)
- WhatsApp and SMS
- EDI
- Customer portals and spreadsheets
- Sales rep free-text orders
Burnt consolidates every channel into a single, structured workflow — regardless of how fragmented orders are today.
Yes. Burnt works with any ERP, including modern systems and legacy or “archaic” platforms.
If your ERP has APIs, we integrate directly. If it doesn’t, we build custom integrations using alternative methods. We’ve designed Burnt specifically for the reality of food distribution systems — not idealized software environments.
That’s expected.Burnt is built to handle complex SKU structures, including:
- Customer-specific SKUs
- Vendor-specific SKUs
- Pack, catch weight, grade, and spec variations
- Non-standard naming and formats
We model your real-world catalog — not a simplified version of it.
Burnt is designed for autonomy with control.
It uses confidence thresholds to determine when actions can be automated and when human review is required. Exceptions are automatically routed to the right teams (sales, ops, or finance), with a full audit trail of decisions and changes.
Over time, Burnt learns from these interventions and reduces exception volume.
Day one. Customers see immediate ROI through faster order processing, fewer errors, and reduced operational friction — even before full rollout is complete.
Burnt replaces busy work — manual entry, repetitive follow-ups, low-leverage tasks.It augments your team by freeing them to focus on high-priority work, strategic projects, and initiatives that were previously deprioritized due to lack of bandwidth.
Both. Burnt operates autonomously where confidence is high and introduces human-in-the-loop review where judgment is required. You control the level of autonomy at every stage.
Burnt improves margins by:
- Increasing order accuracy
- Reducing costly errors and rework
- Eliminating unnecessary operational overhead and data entry
- Allowing teams to focus on high-impact initiatives that drive revenue and efficiency
This isn’t just about cost reduction — it’s about unlocking capacity.
Security is foundational. Burnt is currently undergoing audits for SOC 2 and ISO 27001, and is GDPR compliant. We follow best-in-class security practices across infrastructure, data handling, and access controls.